The beer brand Budweiser is launching a campaign to bring solar energy to socially vulnerable communities.
With each view in your new ad, a donation will be made, potentially benefiting more than 33,2 thousand people.
A initiative is the result of a partnership with the charity SolarAid and the advertising company good-loop, responsible for measuring the reach of the film.
It is estimated that the families helped will be able to generate 6,2 million extra hours of study for children and also reduce more than 6,5 thousand tons of CO2.
Scheduled to be launched at the beginning of July, the action focuses on African communities, since the continent has around 578 million people without access to electricity.
The ad in question is 25 seconds long and shows a Dalmatian being carried by a cart through the company's barley fields while enjoying the breeze.
Meanwhile, on the sides of the video, the following message appears: “This ad lights up houses. Just by watching it, you are helping us donate solar lights to develop communities around the world.”
Other initiatives
In addition to Budweiser, other companies in the alcoholic beverage sector have also carried out campaigns in favor of renewable energy, especially solar energy.
A Heineken, for example, started a project in October last year to allow bars and restaurants that operate under its brand to solar DG (distributed generation) in 19 Brazilian capitals.
The strategy includes the use of energy generated by solar farms from program partners, with the offer of DG in the form of remote self-consumption.
At the launch of the campaign, the company highlighted that the goal is to reach 50% of establishments by 2030. Participation in the program is free, with no hip or installation fees and no loyalty.
An answer
It is important to see serious companies committed to making a difference in the lives of people who do not have access to transformative technologies.
Congratulations On.