The Advanced Seller for an Evolving Solar Market

Standing out from the crowd is essential for those seeking longevity in business
The Advanced Seller for an Evolving Solar Market
An advanced salesperson must master relationship and communication techniques. Photo: Freepik

The importance of the sales department for the success of a solar energy company is undeniable, whether it is an integrator, consultancy, installer or distributor. And the salesperson is the key to good sales performance. Whatever your marketing strategy, at the end of a lead capture process, it is the salesperson who will make or break the sale. 

The solar market has been constantly changing, whether due to the rules that dictate the legal path of action such as Law 14.300/2022, the unpredictability of distributors' dealings, the country's economic uncertainties, etc. Technology advances rapidly, s double in power, lithium batteries are a reality, you can contract solar energy by subscription. What was a novelty until yesterday, is no longer so today. 

And there is another agent of change, less apparent but crucial, that has directly affected the revenue of many companies, and that agent is the consumer. The way Brazilian consumers view solar energy has required a new way of working from all professionals in the market.

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The opinions and information expressed are the sole responsibility of the author and do not necessarily represent the official position of the author. Canal Solar.

Photo by Elvis Almeida
Elvis Almeida
Electrical engineer, founder and partner of MySol Energia Solar. Professor of the commercial module at Canal Solar.

An answer

  1. Dear Sirs, for a company to be successful it needs to be able to fulfill the PDCA cycle, which means planning, executing, monitoring or following up, and providing with the necessary corrections to achieve the objectives and respective planned goals. The time for improvisation and the famous “Brazilian way” that works in very special situations, for example, in our not so well-known soccer, is over. So, with the emergence of AI (artificial intelligence), anything that does not meet these prerequisites will not remain in the market, regardless of the size and services provided by a given institution. For now, creativity still works as a differentiator that AI cannot yet replace. Scientists in the field and scholars of the subject say that this day will come. Those who live will see!

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