A WDC Networks, distributor of technology solutions, announced the name of Breno Machado like New business director of the unit de solar energy from the company.
O executive takes the position with the aim to search growing of the total volume of sales and the profitability of the company, managing as pre- and post-sales commercial teams, products and projects.
Furthermore, Machado also takes on the challenge of develop the business unit of photovoltaic energy compared to market opportunitieso, both in processes improvement regarding the expansion of the market share.
In an exclusive interview to Canal Solar, the new director of WDC's solar unit stated that for a long time space protocols for growth of photovoltaic energy in Brazil, whether in the offer of cutting edge products or in the delivery of distributed micro and minigeneration projects.
“We intend to optimize and automate internal processes to gain logistical and operational competitiveness, as well as renegotiate contracts with suppliers, in order to offer the best solutions to the market”, he commented.
Machado further assessed that, with the demands of ESG (Environment Social and Government), the Brazilian market potential for the coming years is enormous, and the “as a service” modality” offered by WDC Solar should be one of the major attractions of the company for 2023.
Check out the main excerpts from the interview:
Canal solar: How does WDC see and project the solar energy market for 2023?
Breno Machado: “Our vision, with the entry into force of Law 14.300, is that the market will receive good opportunities, especially for larger businesses, since the legislation brings more legal security to the sector. Back then, we had many investments that were not made, precisely because we did not have our own legislation, which discouraged the attraction of external capital.
We believe that we will now have a more business-friendly environment, attracting much more investment and external and internal capital, consequently. Not surprisingly, forecasts from the country's main associations continue to point to sustainable growth in the solar array throughout Brazil. WDC is preparing to meet the demand for larger projects, which tend to appear more and more in our daily lives.”
We know that among your responsibilities as the new director of WDC Solar is leading the commercial teams, products and projects. How big is this challenge and how do you intend to coordinate the company’s actions? Is the idea to focus on large projects rather than small ones? Is that right?
“It’s a very interesting challenge in my career. Today, WDC is well divided internally with some growth verticals, one of which is Turn-Key projects. It is very important to make clear the growth verticals that we want for our business unit, the objective does not include serving small projects.
We greatly respect the chain that exists between distributors, integrators and end customers, but our idea is to promote our internal business between our units and larger ongoing projects, such as in agribusiness. On the distribution side, we operate in the retail model, serving integrators with all of our photovoltaic generator kits.”
Can we say that WDC's strategy also involves gaining more logistical and operational competitiveness in the market?
Yes, it would also be as we increase our volume with these projects with larger tickets and greater powers. However, our idea is precisely to be able to add more value and other solutions through our business units. With this, we will gain competitiveness and will attack other areas and sectors that we were not yet working on”.
WDC will seek to offer solutions for markets that are not yet explored in Brazil
Exactly! Today, we see that there is a blue ocean in the market. It's a very big market for us to navigate when it comes to solar energy systems and larger plants. We still have a lot of room for growth, with markets that have not even been tapped by the vast majority of distributors.
These are markets with a lot of demand for renewable energy and a more stable supply of electrical energy. Our idea is precisely to bring solutions to these new markets, in which we understand that many distributors do not have wholesale and are often stuck with the conventional model. We want to think outside the box and bring new approaches to these sectors.
What type of portfolio does the company currently work with?
Today, WDC has a very complete line of products for both conventional generators and transformers and primary cabins for larger plants.
One of our main differentiators is, precisely, being able to add these and other solutions to supply these plants, such as, for example, access control and electronic surveillance solutions. So, we were able to add other products to commissioning and monitoring reports.
Another WDC difference is our “as a service” rental model. It is a model where we offer a new way of making projects and sales financially viable through an allocation model, where we replace CAPEX with OPEX.
With this model, we are able to bring a series of advantages and differentiators to our clients, such as: keeping the company's cash flow healthier, ensuring greater liquidity for companies and leaving intact an integrator's credit line taken by others financing.
