Bluesun strengthens its distribution division and will leave the franchise market

Focusing on integrators and market growth, the distributor aims to increase its reach and distribution of equipment
_Canal Solar Bluesun strengthens its distribution division and will leave the franchise market
The company wants to increase its market share even more. Photo: Bluesun

After two years in the solar energy franchise market, and with more than 400 franchisees, the distributor Bluesun -TOP 2 in the survey greener – informed this Monday (25) that it will not enter into new franchise contracts.

According to the company, since last Thursday (21) contracts have not been renewed. The information was given by Bluesun to Canal Solar.

According to the distributor, the strategic decision is based on numbers, because despite having more than 400 franchisees, Bluesun serves more than 15 thousand integrators ed on its platform. In addition, the franchise model operation is much more expensive, which may reduce its competitiveness in the medium and long term.

“This decision will not bring any harm to our franchisees and we will continue with the franchise contract until the end of its term, for those who so wish, continuing with our excellent service and available”, stated engineer Roberto Marcel Caurim, CEO of Bluesun.

The executive also reinforced that the company will focus on its distribution division for integrators, aiming to increasingly increase its market share and the distribution of photovoltaic equipment throughout the country.

Caurim also informed that all marketing, CRM, Engineering, after-sales and humanized service development developed for the franchise department will be fully available to Bluesun integrators.

Photo by Ericka Araújo
Ericka Araújo
Communications Leader Canal Solar. Host of Papo Solar. Since 2020, he has been following the renewable energy market. He has experience in producing podcasts, interview programs and writing journalistic articles. In 2019, he received the 2019 Tropical Journalist Award from SBMT and the FEAC Journalism Award.

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