Desire vs. action: consumers want to reduce their electricity bills, but they don’t look for solutions

Study: Consumers still prioritize actions such as turning off lights over investing in energy-efficient technologies
Desire vs. action: consumers want to reduce their electricity bills, but they don't look for solutions
Photo: Disclosure/ Schneider Electric

Homeowners are showing a strong desire to reduce their energy bills and increase the energy efficiency of their homes. However, there is a significant gap between intention and action, according to a new report from Schneider Electric, a global energy management and automation company.

The survey, entitled “Evolution of residential energy consumption: intentions, actions and challenges for greater energy efficiency”, interviewed 13 consumers in 11 countries to understand their perceptions on conscious energy use, sustainability and new technologies.

The study found that residential energy consumption has been growing in recent years worldwide due to the increased adoption of electronic devices. This increase has led consumers to become more aware of the need for more efficient energy use within their homes. 

However, the results of this edition point to a significant gap between awareness and action on the part of consumers. According to the study, more than 80% of respondents consider the energy efficiency important and indicate that this is the main improvement desired for their homes. In addition, 70% say that reducing their carbon footprint is a priority.

Despite this, the majority have not yet adopted truly effective measures to reduce electricity consumption in their properties, such as installing photovoltaic systems or using more advanced technologies.

Ineffective habits prevail to reduce electricity bills

Instead of investing in more structured solutions, research shows that 58% of homeowners choose to turn off lights as their main strategy to save energy and reduce their electricity bill, even though lighting only represents 5% of the electricity bill.

Another common habit is to disconnect unused chargers (48%), which has a minimal impact on consumption, generating annual savings of just US$0,26 per charger, according to Schneider Electric.

“The technology to improve this energy consumption is already available, but there is a lack of knowledge (among consumers) about the most effective ways to use it. With increased electrification and digitalization, residential energy consumption can be better measured, controlled and integrated with renewable sources,” said Michael Lotfy Gierges, executive vice president, Home & Distribution, Schneider Electric.

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Photo by Henrique Hein
Henrique Hein
He worked at Correio Popular and Rádio Trianon. He has experience in podcast production, radio programs, interviews and reporting. Has been following the solar sector since 2020.

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