The global solar energy market faces major challenges in 2024. Economic instability, regulatory changes and intensified competition have directly impacted PV module manufacturers worldwide.
However, amid this challenging scenario, DMEGC Solar – part of the Hengdian Group – was listed among the few profitable manufacturers in the sector, according to a study by BNEF (BloombergNEF) for the fourth quarter of 2024.
Last year, many manufacturers faced significant losses, largely due to rising production costs, currency fluctuations and changing market dynamics.
“The company managed to get through this period of instability in a solid and efficient manner, remaining profitable and strengthening its position as a reference in the solar sector,” highlighted Johnny Santos, Marketing Manager for Latin America at DMEGC Solar.
DMEGC Pillars in 2024
According to the company, its performance over the last year can be attributed to three pillars: stability, efficiency and commitment.
1. Stability
DMEGC emphasized that it is one of the most financially solid companies in the global solar market. “Indicators such as PV Tech’s bankability pyramid and Altman’s Z-Score prove the company’s financial security.”
“This solidity ensures that our clients are never impacted by monetary risks, providing the confidence needed to carry out large projects with peace of mind,” Santos highlighted.
2. Efficiency
In recent years, the manufacturer has invested heavily in technological innovation and global expansion. These efforts have enabled the development of high-efficiency photovoltaic modules that meet the needs of a constantly evolving market. “Distributors working with DMEGC are assured of offering integrators cutting-edge products with superior performance and proven reliability,” he added.
3. Commitment
DMEGC emphasized that it seeks to establish solid and lasting partnerships with its clients. “Whether in Brazil or anywhere else in the world, our commitment is to ensure t success. We adopt a win-win partnership approach, assembling customized task forces to our clients in all challenges and opportunities”, pointed out the manager.
What does this mean for Brazil?
The Brazilian solar energy market has grown exponentially in recent years, and DMEGC stressed that it is prepared to continue ing this development. “The combination of financial stability, cutting-edge technology and commitment to partners makes DMEGC the ideal choice for distributors and integrators seeking differentiation and quality in their projects.”
“With modules designed to offer high efficiency and durability, in addition to a local team dedicated to meeting the specific demands of the Brazilian market, DMEGC reaffirms its commitment to the success of its customers and the advancement of solar energy in Brazil,” he said.
DMEGC's path in Brazil in 2024
The year 2024 marked a significant period for DMEGC Solar in Brazil, consolidating itself as a strategic player in the national market. This was the company's first year of concrete operations in the country, and the market opening goal was achieved. Currently, seven major distributors already have the company's modules in their portfolio: Alumifix Solar, Fortlev Solar, PHB Solar, JNG, Balfar Solar, Sou Energy and Dynamis.
“DMEGC’s presence at the sector’s main events reinforced its commitment to the growth of the Brazilian solar energy market. The brand had a prominent presence at important trade fairs, such as the Intersolar Summit Nordeste, held in Fortaleza, and the Intersolar South America, in São Paulo, events that served as a stage for strengthening the brand and getting closer to distributors and integrators,” reported Johnny Santos.
In addition to national expansion, the company also took an important step in expanding into the Latin American market, establishing a presence in Colombia and strengthening its LATAM headquarters, located in Campinas (SP).
According to him, DMEGC's credibility as a manufacturer of high-efficiency modules was also evidenced by its active participation in forums and conferences, where experts contributed lectures on innovation, performance and reliability of the s.
“Given this scenario, DMEGC Solar ends 2024 with an extremely positive balance in Brazil and Latin America, consolidating its presence, strengthening strategic partnerships and paving the way for even more expressive growth in the coming years,” he concluded.
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