'There is no energy transition without storage', says Jinko Solar VP

Alberto Cuter talks about the challenges of the sector and the company's strategies to strengthen its presence in Latin America
'There is no energy transition without storage', says Jinko Solar VP
Global energy storage market added 175,4 GWh in 2024. Photo: Jinko Solar/Reproduction

Jinko Solar projects a challenging year for the GC (centralized generation) sector, especially in light of regulatory changes and currency fluctuations.

In an interview with Canal Solar, Alberto Cuter, the company's vice president for Latin America and Italy, spoke about the market outlook, the challenges imposed by the former tariff and the company's strategy to expand its participation in the region.

2025 Challenges for Centralized Generation

Cuter highlighted that the year 2025 will bring significant challenges, with important changes in relation to 2024. The main obstacle he pointed out is the former tariff, which has especially impacted large-scale projects.
Furthermore, factors such as the exchange rate between the real and the dollar and the financial cost of capital are influencing the development of new projects.

The solution to the curtailment problem

Another relevant point addressed in the interview was the issue of curtailments. “There is no viable energy transition with photovoltaic solar energy alone, since this source depends on the availability of the sun. Therefore, Jinko invests heavily in energy storage", said.

The executive stressed that markets such as Chile have been facing curtailment problems for years and that the solution to this issue lies in storage. The vice president also highlighted the trend of falling battery costs and increasing efficiency, following a pattern similar to what has happened with photovoltaic modules in recent years.

He exemplified this evolution by mentioning that, two years ago, the storage capacity in a 20-foot container was 3,4 MWh, while today this capacity has reached 5 MWh, at a more competitive cost.

Drop in battery prices puts storage on Brazilians’ radar

The importance of events and networking

Jinko Solar has been investing in industry events to strengthen its presence in the region. The expert mentioned Energyear as one of the strategic events for the company, highlighting the crucial role of networking for the company's business.

“In addition to presentations on the panorama of each country, these events enable the development of solid commercial relations, becoming fundamental for companies like Jinko”, he stated.

Jinko Solar's Differentiators

When talking about the manufacturer's differentials, Cuter highlighted that market leadership is the result of a combination of factors: a high-quality product, a specialized team and a differentiated customer service.

“We seek to act as a global organization, with teams made up of local professionals to better understand the particularities of each market,” he emphasized.

He also criticized the strategy of competing solely on the lowest price, calling it the “dead horse theory” — an approach that may yield short-term results but does not sustain a company in the long term.

“Jinko Solar stands out precisely because it offers quality customer , which has ensured its leadership position in global shipment volume, even in a challenging market,” he concluded.

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Photo by Mateus Badra
Mateus Badra
Journalist graduated from PUC-Campinas. He worked as a producer, reporter and presenter on TV Bandeirantes and Metro Jornal. He has been following the Brazilian electricity sector since 2020.

An answer

  1. Storage does not necessarily have to be linked to the use of batteries. Green Hydrogen Generation, back-pumping of water to reservoirs, among others, are also solutions to consider regarding the use of solar energy during peak periods (10 am to 14 pm).

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