O competitive environment permeates all organizations, requiring focus e determination to promote the growing da company. In the solar energy sector this is no different.
Search for new management techniques, always be attentive to the market, and maintain a good relationship With your companies and with their collaborators makes all the difference in promoting this growth.
This was one of the themes explored by Alcione Belache, Advisor from the equipment distributor Bold Energy, at sun talk last Tuesday (8).
For Belache, the focus of any business should be clearly defined, as it is there that all actions and decisions must be aligned.
"The entrepreneur need to feel enthusiasm every day, be it Monday, Sunday or holiday. This ion, combined with focus, it is essential for the success of the company. combination de respect, trust and determination is what leads to growing and job satisfaction,” he said.
What are the essential characteristics of a good entrepreneur?
Belache also highlights that it is essential that companies who wish stay No. market a long term maintain daily focus on this goal. Long-term business emphasizes the responsibility, including civil, on the products offered.
During Papo Solar, Belache comments that, at an event held in Rio de Janeiro (RJ), many entrepreneurs expressed concerns on is our prices two photovoltaic products and that this influences na competitiveness do market.
“One must not give in to the attempt to sell cheap and low quality equipment, because in the medium and long term, this can bring legal problems and compromise the entire built heritage”, he states.
“Business sustainability depends on conscious decisions, ensuring Quality e durability in what is delivered to the market”.
Silicon Valley Techniques
Belache also commented in the interview about his trajectory No. Silicon Valley, highlighting the insights that acquired throughout your experience.
The Advisor claims that in the middle of Silicon Valley, in a technology full of innovation e entrepreneurship, he was surrounded by professors e colleagues class of very high level, from different nationalities, such as Russians, Chinese, Pakistanis, Mexicans, Brazilians, Colombians and Argentines, each with their own business.
“There were representatives from various areas, including technology and medicine, but in the market solar energy, there were no other colleagues to exchange ideas with. Despite this, it was a experience enriching, where one of the main lessons learned was the importance two relationships”, He completed.
“One of the things that has always been very important to me — if not the most important - and the relationship”, He stated.
"I had modules that focused very much in the people, addressing both the internal relationship as much as external. Fortunately, I have always done well in this area, as my personal characteristic is to be someone more relaxed and communicative.”
“I always tried to bring this to a company, people must be freedom e opportunity de opine. An environment of evolution continuous is essential, without closed walls or barriers. The respect is essential, especially in relationship with our Clients e Providers”, He completed.
Belache too commented that in one of the modules who studied during his time at Silicon Valley addressed exactly that: how the successful companies cultivate relationships.
“They got success because treated the people with respect, not only did they transfer the profit. Winning is good, but having a purpose is fundamental,” he said.
Below are some of the techniques and strategies he applied, inspired by the dynamic environment of Silicon Valley.
OKR
It is a method used by Google for Methodology used by Google to guide the team work, establishing the objectives (what should be done) and the key results (how it should be done).
To this end, it is essential that the employees know their own goals and those of others, that is, be transparent. Furthermore, it is important align company expectations with employees ensuring direct results, simplicity and agility.
Sprint
Sprint is also a method used by Google, it is based on test projects in just five days, moving from the initial concept to a prototype, avoiding unnecessary expenses on projects that may fail.
Gamestorming
This is a dynamic applied in the workplace that can significantly increase productivity in several companies. These activities are linked to dynamic and creative tasks, following rules that make them similar to a game.
The concept of integrating games into everyday activities is spreading not only in the environment <strong>Training</strong> business, but also in the sector educational. Many schools are adopting gamification as an approach to learning.
What to expect from the future of solar energy in Brazil?
"If I didn't bet on this market, I wouldn't be in it. And I would be doing something else,” Belache commented.
However, he points out that the Brazil is a unique country, so you never know what's going to happen. For this reason it's vital that companies seek qualification continuous and follow the main innovations.
"A rule can change or decide to tax something. “It’s the same thing, the dollar went up”, the fluctuation of the dollar affects the entire global market. If a business depends on the dollar, it is important to know that it will fluctuate or that it can impact chains such as oil”.
Is energy storage the future?
“I believe that the market for storage will have higher margins, but it will be more difficult for sellers. However, I see this as an opportunity,” Belache commented.
Bruno Kikumoto, CEO of Canal Solar, also commented on the future outlook for storage. “From what we have seen, there are many people complaining, but I noticed that these complaints are decreasing".
“Regarding the margin barrier, Not all managed to adapt adequately to play this game. A very similar issue to this is cash, and many large companies are falling behind in this aspect,” he commented.
“Another issue, for example, is the quality of equipment. When the installation is not performed well, the manufacturer may offer warranties, but replacing parts can take weeks, causing even more complications.”
During his participation in the podcast, Belache was asked by the audience about some topics.
Is it worth investing in batteries?
"I bet a lot on this market, I think it will be the next era for solar energy,” he commented.
"The price has fallen a lot; if we compare the cost of KW of a photovoltaic system three years ago, today, for the same price, it is possible to acquire hybrid systems”, he added.
Does the solar market still have room for expansion or is it already saturated?
"I see there is optimism, but what is really being celebrated is the opposite. Some time ago, I mentioned that this market, as well as others, such as commercial automation, would reach a point of Darwinian accommodation, where only the fittest survive”, commented.
“What I realized is that, currently, the market grew rapidly in a very short period of time, and this attracted many people”, He completed.
"It's not just on the distributor side that this happens, but also on the side of integrator. There are many opportunities, and many are turning to this.”
Belache states that for a integrator, entry barrier is practically zero; there is no regulation. Compared to markets such as commercial automation, which have entry barriers, such as the need for fiscal printers, the current scenario is quite different.
The Advisor concludes by commenting that there will be an accommodation in the market. And that the filter will occur due to competition.
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