A ANEEL (National Electric Energy Agency) updated the number of consumer units that have already expressed their intention to migrate to the Free Energy Market between 2024 and 2025, totaling 31.430. Of this contingent, 29.909 (95%) are small and medium-sized companies that benefited from the new legislation in force since January this year.
The growth in these numbers reflects consumers’ desire for greater freedom and autonomy in contracting electricity.. Until December 2023, only those with electricity bills exceeding R$140 had access to this possibility. With the publication of Ordinance 20/2022, customers with bills above R$10 also now have the ability to choose their energy supplier.
“Consumers want lower prices, of course, but they also want to participate in the energy transition as a protagonist and want to have access to new services and products as is the case in other retail segments. He wants freedom,” said Rodrigo Ferreira, executive president of HUG (Brazilian Association of Electric Energy Traders), in a press release.
In July, the Free Energy Market reached 51.389 consumer units, representing a 25% growth compared to the 38.531 units ed in December 2023. In the period from January to July this year, 12.531 loads migrated from the regulated market in search of savings on their electricity bills, according to information from the CCEE (Electric Energy Trading Chamber).
In the first semester, CCEE completed the migration of 10.956 consumers to the Free Energy Market in 2024. This is the largest volume of migration ever recorded in the entire history of this contracting environment, created in 1995.
With the publication of Ordinance 50/2022, smaller consumers connected to high voltage (Group A), such as pharmacies, bakeries, butchers, gyms, supermarkets, small industries, among other businesses, are all authorized to migrate to the free environment.
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