"The year de 2024 will continue with various challenges No. sector, but they change their appearance.” That's what I said Barbara Rubim, CEO of Bright Strategies and vice president of distributed generation at ABSOLAR (Brazilian Association of Photovoltaic Solar Energy), during the WEG Partners, held last Wednesday (22) in Campinas (SP).
“Many of the challenges throughout the year were integrators getting used to the regulatory transformations that we had, distributors dealing without limits, so to speak, with these transformations, and consumers understanding what the new scenario was for generating their own energy”, he stated.
According to her, 2024 will be a challenging year because there will be more news, such as the issue of group A consumers being able to access the market and how this will impact trends in the use of solar energy.
“In addition to the issue of the government increasingly wanting to pull energy storage. We see this, for example, with the Public Consultation of ANEEL (National Electric Energy Agency) which ends on December 18, for the regulatory framework for storage”, commented the executive.
“The challenges brought about by the regulatory issue will continue to exist at least until the first half of next year, when we hope to have a resolution for the most 'glaring' ones”, concluded Rubim.
What's New for 2024
The event also presented new products for the photovoltaic market in 2024. Levi Cidral, coordinator of Distributed Generation engineering at WEG Solar, highlighted that the company will have improvements in the equipment it is launching and increases in its portfolio.
“WEG is operating the Solar and Building areas together, which means that we have equipment for residential automation in strong synergy with solar products, being able to place monitoring and presence detection systems in the plants, as well as connection and remote shutdown – tools that will be of great help to our partners”, he highlighted.
According to Cidral, WEG is prepared for the latest product trends, including the regulatory changes that the sector is encountering, “both in relation to the increase in inverter protections and Ordinance 140 – which also has a requirement now in Inmetro entering into force at the beginning of next year.”
“We have the most complete kits, from modules, inverters, structures, cables, connectors and protections, for example. What we presented to our partners as new were the microinverters, 220 V inverters, carport, WEG and the protection of the SUN WEG monitoring system”, he concluded.
Agribusiness and solar energy
Throughout the meeting, AndriolliThe "King of Agriculture“, who is WEG’s national agribusiness coordinator in the area of Solar Energy, also spoke about the synergy between agribusiness and photovoltaic energy
“I addressed commercial issues, how to sell and operate in the segment, knowing the customer profile, knowing the solutions and challenges in the market. There is a lot of talk about hybrid solutions – solar with another source – because agribusiness normally has problems with energy,” he said.
“With the Safra Plan that was launched, we have great opportunities due to the Federal Government’s credit lines. It is a condition that the rural producer himself has. There is global pressure on food production, and Brazil ends up having a lot of advantage in this segment. The solution to this is to provide sustainable energy”, emphasized Andriolli.
According to the expert, agribusiness has enormous potential and is one of the fastest growing sectors in Brazil and the world. “We have the opportunity, next year, to include even more. Agribusiness is growing exponentially, versus the lack of investment in energy infrastructure. So, for 2024 it is huge growth, especially because the solar market is more mature”, he concluded.
