A good relationship is essential in any exchange between a company and a customer. There are those who (still) think that this relationship ends when the sale of a product or service is completed. But this is far from the case when we talk about durable goods and the provision of long-term services.
For these people, after-sales, which is the stage that begins immediately after the purchase of a certain product or service, is as important as the sale itself, in addition to being a strategic channel in this relationship. When we think, for example, of the automotive sector, when we buy a car, the dealership often offers us the first free inspection or a percentage discount if we return after driving 10 thousand kilometers.
It may seem like this review discount is a gift to encourage sales, but in essence it is a strategy to maintain service provision and customer relationships, in addition to adding more value to the product.
And this dynamic is no different in the photovoltaic solar energy market. After all, the moment of purchase is very important, but post-sales work is essential to maintain customer service, generate loyalty and increase brand credibility.
In the case of Ecori Energia Solar, which sells products that last more than 25 years, the role of after-sales is strategic and necessary to keep the customer satisfied, especially in ing our reseller customers so that they can ensure that the installations are carried out correctly for their end customers.
Furthermore, good after-sales service, combined with consumer education through training, helps to reduce potential maintenance liabilities and ensure that systems are functioning over time. After-sales service is also essential for the reseller, since the photovoltaic generator is a long-lasting product, and after-sales service is a direct channel for maintaining , providing services and maintenance with the customer.
In addition to being a path to making an additional sale that adds value to the sale that was previously made, such as cleaning services, annual reviews and monitoring follow-up.
To carry out strategic monitoring in the performance management of photovoltaic systems, allowing greater predictability and speed in diagnosing and correcting possible failures, Ecori has in its portfolio of solutions a line of APsystems monitoring units offered to the Brazilian market, currently composed of by the Power Communication Units, known as ECU-B, ECU-R and ECU-C.
These APsystems Energy Communication Units are fundamental in this monitoring, as they collect data from the microinverters, allowing the after-sales team and the technical department to know what is happening in a given system, remotely.
The use of ECUs in plant management leads to gains on all scales. For the customer, the advantage is having access to all the information, knowing how much they are generating and being able to monitor their entire system.
For the dealer, ECUs make it possible to visualize how much customers are generating, their level of satisfaction and identify the need to carry out corrective maintenance or cleaning. And for Ecori, because through this equipment it is possible to identify problems, speed up issues, carry out updates, change parameters, all remotely, optimizing time and travel.
Ecori is a leading company in the photovoltaic solar energy sector and has always treated after-sales as a priority. Perhaps that is why today the after-sales department is recognized as one of the best in the market. This recognition is the result of the team's capacity, the technical level that the team has and the availability of service, which includes night and weekend shifts, always valuing customer service and .
