“We are still far from the potential that the storage market can reach,” says Powersafe

Energy storage should generate R$22,5 billion by 2030
“We are still far from the potential that the market can reach”, says Leandro Alvares
Photo: Freepik

“We have a big challenge ahead of us, which is to bring energy storage into the renewable energy sector”, this is the analysis of André Ribeiro, operations manager at Powersafe.

During episode #128 of the fourth season of the Papo Solar podcast, broadcast on Tuesday (29), Leandro Alvares, executive director of Powersafe, and André Ribeiro, operations manager at powersafe were present to discuss the energy storage market.

The recent blackout that hit Europe affected millions of people in Portugal, Spain and southern , affecting supermarkets, banking transactions, metro stations and other essential services. The case highlighted the urgent need for solutions that guarantee energy supply, even in the face of failures in the electrical grid.

According to the most recent study by greener, the expectation is that R$ 22,5 billion will be invested in storage systems with the consumer by 2030. Based on the year 2024, the demand for equipment BESS (Battery Energy Storage System) grew 89% compared to the previous year.

“Greener projects that, by 2030, the main driver of the solar market will be energy storage, with a very high investment forecast and a faster pace than imagined,” Ribeiro pointed out.

Storage Market Growth 

Leandro Alvares, CEO of Powersafe, added, “The data presented shows the magnitude and potential of the storage market. For solar professionals who are still thinking about entering storage, they should think that they are already in it.”

Bruno Kikumoto, CEO of Canal Solar, he exemplified, “storage followed a similar path to solar in 2012, starting with high-end residential and expanding over time.” 

“The same difficulties faced by the solar sector in the beginning are likely to be repeated now with storage, since it is a technology. One of our main focuses for 2025 is to qualify the distribution network, to educate the market to work well with this product”, stated André Ribeiro.

Global market data indicate that storage should reach 760 GW by 2030, driven mainly by China and the United States. Brazil currently has around 1 GW installed, “but we are still far from the potential that the market can reach,” said Alvares.

According to experts, it is necessary to define regulatory issues and know what the government's plan is to become increasingly economically viable and attractive to investors, not only for residential systems, but also on a large scale and battery auctions.

“Imagine a plastic injection industry. If the power goes out, the production line stops! In this case, the machine needs to be reset, which means thousands of reais lost every minute with production stopped. This type of impact needs to be ed on to the customer,” explained Alvares.

Agro: the sector that most adopts batteries in Brazil

According to PowerSafe, the agricultural sector is currently the largest responsible for the installation of batteries in Brazil. This is mainly due to the low quality of the grid in rural areas and the need to keep electro-intensive operations running, such as cold storage, irrigation systems, poultry ventilation and agricultural machinery.

Furthermore, agriculture has shown itself to be open to innovation and, even in a scenario of restricted credit, still concentrates a large part of its investments in technology.

Does storage solve flow reversal?

“Flow inversion is already a reality and tends to become increasingly common. With the storage system, we can solve this problem. It is possible to generate energy, meet instantaneous consumption, store the surplus and inject it into the grid at the time permitted by the distributor,” Ribeiro highlighted.

According to the expert, when including batteries in the project, the dealership is obliged to evaluate the system in its entirety. It needs to reevaluate the entire project and discuss the storage details with you. This significantly increases the chances of the system being approved.

Watch the full episode

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Photo by Emily Castro
Emily Castro
Graduating in Journalism from the Pontifical Catholic University of Campinas, she has experience in producing articles for news portals, radio and podcasts. She also works as a producer for the Papo Solar Podcast and the Solar em 60 and Estude com o projects. Canal.

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