Just over a decade ago, talking about solar energy in Brazil still seemed like a distant concept. For entrepreneur Renan Molina, however, it was a bold and promising bet. Today, at the helm of Aurum Energy, he is reaping the rewards of this vision of the future and innovation, with an annual revenue of R$1,5 million.
Molina began his career in the engineering sector, working in the family business. The focus was clear: to improve the energy performance of customers through more efficient solutions. But it was in 2012, with the REN 482, that everything changed.
Upon realizing the potential of photovoltaic energy, Renan and his father traveled to China in search of technologies that could boost this model in Brazil.
The first few years, however, were marked by challenges. According to the businessman, solar energy still faced resistance in the country, and convincing people that it was possible to generate their own electricity required constant effort.
“At that time, everything was still very new, and the most curious thing is that our biggest difficulty was, often, convincing people that it was really possible to produce their own energy through a structure installed at home,” he said.
Four years later, the company completed its first major project: the installation of a photovoltaic system at CEFAN (Navy Educational Center), located in Rio de Janeiro.
At that time, the scenario was still in its infancy, with only 1.148 facilities ed across the country, according to data from ANEEL (National Electric Energy Agency).
Foundation of Aurum Energy and partnership with 77Sol
Motivated by the search for energy independence, the businessman decided to pursue a solo career and founded Aurum Energy, a company that works on the integration of solar systems of all sizes, with a focus on microgeneration for small consumers.
Growth came with the entry of a strategic partner, 77Sol. The agreement provided access to a broad network of distributors and equipment, enabling greater agility and scale in project delivery.
With a team of four integrators, Aurum maintains a steady pace of deliveries and a diverse client portfolio. Its systems, with an average of 30 kW, stand out for their customization and accessibility.
According to the founder, the current scenario is completely different: technology no longer needs to be explained, only compared with other options on the market.
“Today, solar energy has become something much more realistic and tangible for the population. For us, who have been in this sector for a long time, it is clear that today it is necessary to spend much less saliva and energy to win over a customer,” he reported.
“Now, it’s much more a matter of presenting numbers and comparisons than needing to explain the advantages of this choice,” said the executive.
Future of the solar sector
In Renan Molina’s view, the future of the sector lies in the adoption of hybrid systems, which combine solar generation with battery storage. “Equipment has evolved much more quickly with current technology, and keeping up with all market movements has become a much more complex task.”
“The options are becoming increasingly broader and the trend is towards a fragmented market ready to meet specific energy demands in more assertive ways,” he concluded.
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