With the DG (distributed generation) market undergoing a process of maturation and significant transformations, energy companies face the challenge of reinventing themselves to meet a growing demand for more integrated and diversified solutions.
In an interview with Canal Solar, Harry Neto, WEG's Solar & Building director, discussed the company's main strategic moves and shared his vision for the future of the sector.
During the conversation, Harry highlighted the impact of economic factors, such as high interest rates and tax increases, on the growth rate of the solar market, in addition to analyzing opportunities for technologies such as batteries, hybrid inverters and fast chargers for electric vehicles.
The executive also discussed the role of retrofit in the current context and how integrators are positioning themselves as hubs for complete energy solutions, adding value with automation, storage and energy efficiency.
The Director of Solar & Building at WEG also revealed the multinational's plans to expand its presence in Latin America, focusing on markets such as Mexico, Colombia and Argentina, as well as exploring new horizons in South Africa.
He reinforced the importance of innovation and credibility to win new customers and strengthen the solar energy market, even in a challenging scenario.
The interview provides an in-depth look at the trends and opportunities that will shape the industry in 2025, exploring how companies and integrators can adapt to thrive in a changing market.
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An answer
I am a regular follower of the Solar Channel. And I would like to see a debate about storage, which I have not yet seen on the market. Direct energy storage from the modules, that is, if we can store DC energy directly from the modules and this energy be released to the inverters only during peak demand hours, after 17 or 18 pm. This would allow older plants, including GD1, to expand their generation and injection for a longer period.