The electricity sector is traditionally dominated by men, but this reality has been changing over the years. In Canal Solar, women play fundamental roles, occupying 71% of leadership positions and making up 52% of the workforce.
Meanwhile, in the Brazilian energy market, only 20% ofthe workforce is female and less than 6% of them hold leadership positions. The data is from ANEEL (National Electric Energy Agency).
The Human Resources sector stands out with a team that is 100% made up of women; followed by the Commercial area with 87,5% of female employees; the Information Technology sector with 75% of the female team; Marketing with 50% of women; Journalism with 42,85% and Engineering with 17,64%.
Dayanne Grus, Human Resources Leader
“Here in the Canal Solar, I learned that we can always be better! Even when you think you’re already at a good level, you realize that you can still improve more. So my biggest lesson here was to believe in myself more,” she shared.
“When hiring, we see the human being above any label. It doesn’t matter the color of the skin, weight, gender or any other individual characteristic. What really matters is the person and their work”He explained.
“Unlike other companies I’ve worked for, where there were restrictions on hiring, here we value diversity and inclusion. We are GPTW (Great Place to Work certified) with a great score in diversity, equity and inclusion,” he added.
“This makes me very happy! No Canal Solar, we trust in people’s professionalism, this makes all the difference in our day-to-day lives and contributes to a much healthier and more productive work environment”, he concluded.
Thávia Farias, Information Technology Leader
Alessandra Azevedo, Marketing Leader
“I have witnessed many situations where men, who are currently the majority of directors and CEOs, pre-evaluate their performance. They evaluate women with greater demands than they do men,” she commented.
“We see the corporate world demanding much more from women, because since we are women, we have to be great heroines, great warriors and we have to handle everything,” she highlighted.
"You don't Canal Solar: I see that there are many women in leadership positions and this is very important to set an example for other generations. We women lead in a different way. At the beginning of my career, I learned to lead like men and over time I realized that it is better to lead as a woman, knowing who I am and embracing my femininity even at work, made me become a better professional”, she concluded.
Cristiane Ribeiro, Commercial Leader
“Throughout my career, I have had difficulties not only because I am a woman, but also because I am black, and black women always end up falling behind a little more than others. That is why I had to prepare myself a lot for the market, I had to study a lot, be very determined about where I wanted to go and prioritize my career,” she said.
“I managed to get to where I am because I fought hard to stand out. In this country, being black, being in a leadership position and competing with many people is very complicated, so I had a lot of difficulties,” she highlighted.
“When I came to the Canal Solar, it was precisely to make a difference, here I had a range of options that I hadn’t had in another company”, he shared.
Ericka Araújo, Communications Leader
“We work in a market that has traditionally been more male-dominated, and so there may be resistance to hearing a woman taking on a leadership position. However, in Canal Solar, I always found an environment of opportunities, without my condition as a woman being a limiting factor”, she commented.
“The main opportunity that I grabbed with all my strength was the podcast, which allowed me to represent the Canal Solar on several occasions. But what really opened doors for me to travel and cover international events was the trust in my work, the result of several quality deliveries. This allowed me to establish myself as a journalist in the energy sector, and the recognition I have received throughout my career is one of the greatest rewards of my career,” he added.
Aline Ferreira, New Business Development Leader
“I think it all depends on our efforts and how we face challenges. In engineering, there may be more men, but what really matters is the commitment to work, which is the same for everyone. The difference is in gender, but not in the effort required for the profession,” he said.
“Today, I work in the engineering area, working on new business development. My career here was a turning point, it gave me many opportunities to develop and grow professionally. When I ed, I was 25 years old, today I am about to turning 30 and I see how important this experience was for my professional development. Here at Canal Solar, I learn every day. I am very grateful for all the opportunities I have had, and for the ones I still have every day,” she added.
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